Margot Koehler

Hi there! I'm a Marketing leader who has worked in B2B SaaS for 15 years.

I’ve built award-winning B2B marketing programs from the ground up as well as scaled reputable teams for hyper-growth across my career. Find my full career experience here.

Expertise & Services

Expertise

  • Demand Marketing & Integrated Campaigns

  • Content Marketing & SEO Strategy

  • Brand Marketing & Comms

Contact me! Services

  • Consulting on B2B SaaS Marketing strategy (early stage to $1B ARR).

Resume

I've always loved the science of persuasion. I've spent my career honing this craft - developing narratives that resonate, inspire, and influence people - and then relentlessly testing and iterating on those narratives for a target audience. What started as a passion in college has become the thing I get to do every day for tech companies.

I'm an entrepreneur at heart, who thrives on challenge and taking calculated risks with companies that contribute to society in a positive and measurable way. My 15+ years experience as a tech marketing leader has allowed me to build an expertise in scaling awareness and demand programs to deliver measurable results and revenue growth.

I'm goal-oriented, focused, and results driven, with a creative eye and an analytical mind. I most enjoy making ideas come to life, with the ability to clear the clouds that separate conceptualization and operationalization. Frankly, I get stuff done.

 

Experience

Sr. Director, Demand & Brand Marketing
Toast
April 2018 to present

Director, Demand Marketing
Endgame
2015 to 2018

Manager, Corp Comms
Yahoo
2015

Manager, Communications
Opower
2012 to 2015

Sr. Associate, Marcom
DG&A
2009 to 2012

Associate, Marketing
Pioneer Institute
2008 to 2009

Education

BA, Magna Cum Laude
Colgate University

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Testimonials

It’s rare to find a manager who can play the role of coach, leader, expert prioritizer, personal adviser, and executer all at the same time. In my time reporting to Margot, I’ve grown immensely both personally and professionally, and I’m grateful to have had the chance to learn from her. Margot’s expertise in demand gen, content, and campaign strategy has added extraordinary value to Toast and its customers. I couldn’t recommend her more.
— Rachael Perry, former team member
Margot is a rising leader and a true marketing pro. She is good at everything. Really good. She makes herself indispensable by offering quick, smart insight and producing excellent work that consistently becomes a new benchmark for “how it should be done.” She’s trusted by CEOs, peers, stakeholders, clients, press... the list goes on. She produces “case study” quality work and does it in a flash without drama. She is a great teammate and she is becoming a very effective and respected leader of teams. She brings out the best in people, whether it’s an executive or a junior team member. On top of it all, she is loved by everyone she works with - both for the professional skill set she brings and the fact that she’s a wonderful person to be around. Any team that includes Margot is going to be stronger, more successful, and a lot more fun.
— Matt Maurer, former boss and CMO

More About Me